Flashback to October 20

Entertainment History

1973

The Six Million Dollar Man premieres on ABC.

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On October 20, 1973, television history was made with the premiere of “The Six Million Dollar Man” on ABC. This monumental event marked the first time a science fiction series was centered around the concept of bionics, captivating audiences worldwide and forever altering the landscape of the genre. The series managed not only to alter the perception of human physical limitations but also imbued a generation with the fanciful thought of the impossible becoming possible.

“The Six Million Dollar Man” was based on the 1972 novel “Cyborg” by Martin Caidin. It centers around astronaut Steve Austin, portrayed by Lee Majors, who is grievously injured in an experimental plane crash. His life is saved by government doctors through the implementation of cybernetic implants, or bionics. These implants, costing six million dollars, gave Steve superhuman strength, speed, and vision. Propelled by his bionic augmentations, Steve becomes a secret agent for the U.S. government, leading to thrilling missions and complex storylines that attracted millions of viewers each week.

For ABC and the series lectors both, the October 20, 1973, premiere was a resounding success. Audiences immediately took to this new spin on the crime genre. The unique blend of science fiction, action, and drama elements masterfully combined and presented in “The Six Million Dollar Man” meant the series drew in viewers from each of those demographics, subsequently bringing about sky-high ratings right off the bat. This unexpected hit for ABC was a reaffirmation for other networks and showrunners that taking risks in new directions could bring about great rewards.

Additionally, the premiere of “The Six Million Dollar Man” was instrumental in bringing the topic of bionics to mainstream discussion. Though the field of bionics was in its relative infancy in the real world in 1973, the popularization of the subject due to the show enabled the general public to begin pondering the possibilities of this futuristic technology. This expanded the learning horizon and infused the realm of science fiction with a practical avenue that’s largely being brought to life today.

Lee Majors’ portrayal of Steve Austin further boosted the show’s appeal. His rugged charm and natural charisma made him a hit, allowing viewers to connect with the character on a deeper level. His transformations throughout the series, from tragic figure to an empowered hero, further cemented his place in the hearts of the viewers, leading to an increased engagement rate for the series.

The cultural impact of “The Six Million Dollar Man” cannot be understated. In an age where superheroes were largely confined to sparse movie adaptations or comic books, Steve Austin offered viewers a comparatively realistic, relatable hero grounded in the known world’s science. Furthermore, the show’s distinctive and memorable opening credits, featuring the phrase “We can rebuild him,” became iconic, cementing its place in popular culture and the annals of television history.

the premiere of “The Six Million Dollar Man” on ABC on October 20, 1973, was far more than just the beginning of a popular television series. It was a landmark event that pushed conceptual boundaries in storytelling while revolutionizing the science fiction genre. The series brought bionics into the spotlight, and its high ratings paved the way for other genre-merging TV shows to take risks, continually fueling the evolution of the small screen. The strength of its narrative, engaging character arc, and innovative concept have ensured that “The Six Million Dollar Man” remains an essential part of television heritage, persisting in the cultural consciousness more than four decades after its initial airing.

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